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Your Wellness Website Blueprint

Write with confidence, publish your website, attract clients, make money

JOIN US IN THE COURSE TODAY:

DOES ANY OF THIS SOUND FAMILIAR?

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You know you need a website for your wellness business, but it's hard for you to write something that doesn't sound like every other basic, humdrum wellness website out there.

 
  • You’ve resisted learning website copywriting because you’re “just not into marketing,” but now your low client numbers are waking you up to the need for an overhaul on your website.

  • You carve out time to work on writing your website, but you end up just sitting there, waiting for that flash of inspiration that never comes.

  • You realize you've got to stop hiding behind Social Media as your online “business card” and finally show your professionalism with a well-branded website, but you don’t know where to start.

  • You enjoy being creative, but you feel like you have a mental “block” towards writing anything that feels “sales-y” or pitches your services and products directly.

 

If any of these statements have you all, "How the heck did she know?!" then keep reading-- you're in the right place, friend. :)

Here’s some (lovingly spoken!) truth for you:

If you keep doing what you’ve always done, you’ll keep getting the results you’ve always gotten.

(you know it’s true, don’t you?)

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Now, I want you to take a deep breath, and imagine a life where you could:

 
  • Use a plug-and-play system to assemble your website message, publish it with confidence, promote it with ease, and leverage it to increase client inquiries.
  • Finally have the kick in the pants you need to stop procrastinating and get your website written, the right way.

  • No longer rely on fickle “inspiration” to get your writing done, because now you have a method that pieces all the elements together for your website whether you “feel like writing” or not.

  • Have a mastermind group of other website creators in the wellness industry, who are pushing you and encouraging you as you walk through the process.

 

What if I told you all of this is possible, with the right system?

Sounds like a dream, right?

Well, not anymore.

Introducing...

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Your Wellness Website Blueprint

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The step-by-step copywriting course that teaches you to write and launch your wellness business website so that you can leverage it to increase client inquiries.

I'm on a mission to share this cost-effective, empowering method that puts the tools of powerful copywriting into your hands so you can publish with confidence, promote your website, attract clients, and make money. 

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"I have so many ideas but before discovering Margo I never got anything written down. With Margo's help, what used to take 1-2 days to finish is now completed in 2 hours. Working with Margo has allowed my ideas to come to life with original content and relieved me of the stress I was putting on myself for not getting it done. I wholeheartedly recommend Margo."

-Dr. Ellen Lewis, Naturopathic Doctor, Owner of Shalva Clinic

 
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“Margo was a breath of fresh air to work with. I was in a rut trying to come up with creative descriptions of my business for my new website.

That's where Margo comes in. She answered all of my questions quickly and in detail, and the website copy we collaborated on exceeded my expectations!

Margo really helped move my new website project along. I look forward to continuing to work with Margo, she is awesome!

- Jeanetta Joseph, Spa Flow Mobile Massage & Wellness

 

Can I let you in on a little secret? It’s NOT hard to write your website because you lack the time (no matter how busy you are!).

It’s NOT hard for you to write your website because you lack the knowledge (I didn’t know this stuff either when I started!).

It’s hard for you to write your website copy because you lack two things: the method that works, and the plan to execute that method.

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Your Wellness Website Blueprint gives you the exact blueprint (bet you didn't see that one coming, did ya?) for assembling your website copy, and the plan to execute it.

I don’t have any advantages or special skills. I don’t have any secret tool or access to expensive resources. I just have a system that works.

If I can do this, I promise - YOU CAN TOO.

Ready to write like you speak, publish with confidence, and enjoy a profitable launch?

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Your Wellness Website Blueprint is made up of 7 Modules...

For 6 weeks I’ll guide you through your Blueprint, a 7-step assembly system that begins with narrowing your niche and developing your brand voice, walks you through the creation of a website content outline, and culminates in a one-month plan to have the most successful (and fun!) website launch ever.

Foundation Module: Welcome

Learn how to use the course site, gather all your materials, and understand the big picture of Your Wellness Website Blueprint.

At the end of this module you’ll know how to…

-Navigate the online course system.

-Organize yourself to success in the course.

-Gather and prepare the tools - both physical and digital - that I recommend for getting your website written.

Module 1: Create your unique website blueprint

Create a brand mission statement, core values, and ideal client avatar and learn how to use them to focus all your marketing decisions.

At the end of this module you’ll know how to…

-Develop intense focus on what matters in your business, so you can resist being distracted and led down the rabbit-hole of what others encourage you to do with your business.

-Use your mission statement and ideal client avatar to make decisions about what to keep and what to cut from your crazy-long to do list.

Module 2: Outline your key website elements and do your market research the smart way

We’ll list out all the gajillions of amazingly helpful things you could be doing for your clients - yep all of them! - and then narrow it down to the few key offerings that will bring you the most satisfaction and profit when published on your site.

At the end of this module you’ll know how to…

-Eliminate activities that don’t fit your mission (for now!).

-Do your market research the smart way, so you know exactly how to find your ideal clients, and let them write your copy for you.

-Use my tested templates and cheatsheets for gathering mind-blowingly good testimonials, copy, headlines, and even service descriptions for your website.

Module 3: Assembling all the pieces of your website

Develop the writing system that works for you based on the simple outline I use for ALL of the websites I write copy for - big or small! Then implement my simple website launch timeline that won’t have you pulling your hair out - as a busy mom of a toddler with multiple small businesses, I know a thing or two about time management!

At the end of this module you’ll know how to…

-Identify the most important website pages for you to include on your site, and exactly how to assemble the copy on those pages.

-Structure your writing, editing, and research calendar so that you can create a website you’re proud of, without spending 6 months doing it.

-Assemble your website copy, instead of writing it. (Assembly is such a low-stress process compared to writing from scratch!)

Module 4: A stress-free editing process

Edit and revise your copy by using my proven templates and rubrics to test it for quality, tone, flow, and conviction.

At the end of this module you’ll know how to…

-Choose between three different editing systems, or create your own hybrid by combining systems.

-Grade the quality of your written copy based on my rubric, then tweak and improve it with my copyediting method.

Module 5: Set up your website launch plan

You’ve finally arrived - It’s time to launch my friend! Here you’ll follow my step-by-step process for promoting, creating profitable business partnerships to increase your exposure, and how to integrate your social media platforms with your new (or re-launched website)

At the end of this module you’ll know how to…

-Swipe my system for making friends with your role models in your niche, so you can find ways to collaborate and grow both of your audiences.

-Run a viral giveaway that creates excitement and curiosity about your launch.

-Integrate your editorial calendars for your social media, website blog, and email in a way that works for you. (Wait, you don't have an editorial calendar, you say? Don't worry, I teach you how to create one of those too!) 

Module 6: Testing, improving, and maintaining your new website

It isn’t true unless you can measure it, so here I’ll teach you how to track the analytics for your new website so you know exactly which promotional tactics are working to drive more leads through your website, and which ones aren’t.

At the end of this module you’ll know how to…

-Understand A/B testing, conversion rates, and how various traffic sources impact your website success.

-Install, use, and understand analytics on your new website.

-Understand the next-level tools like SumoMe and HotJar, and how to use them on your site to tweak your copy to increase conversions from reader to client.

What's included?

 
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-Lifetime access to all modules, bonuses, and updates, so you can pause to spend longer on a certain module and jump back into the course whenever you’re ready

-Support & feedback in our private Facebook community where you can be honest and get feedback from other wellness pros who really get where you’re coming from

-Printable PDF worksheets for all the hands-on activities

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WORK THROUGH THE COURSE AT YOUR OWN PACE...

  • As a Self Study YWWB student you'll get lifetime access to all the course modules, bonuses, and plug-and-play templates.
  • PLUS immediate access to our online Facebook Mastermind group where you can get to know other amazing wellness professionals even before you dig into the course content. I'll be in there answering your questions, sharing info, and encouraging you on your journey. ***Upload your completed copy + URLs to your website pages you write in the course to the Facebook Group to get copywriting feedback directly from me!***
  • BONUS: Extra Module: SEO Bootcamp for Beginners

    THIS BONUS MODULE WILL WALK YOU THROUGH THE FOUNDATIONS OF SEO (SEARCH ENGINE OPTIMIZATION) FOR BEGINNERS. LET’S HACK INTO THOSE GOOGLE RANKINGS, BABY!

“Margo is awesome!! Before working with her, I was not getting anything out of my website! No visitors, nothing. It was just sitting there not generating any money. Margo really educated me on the most important parts of my website I needed to change, and how those changes would gain clients. She really picks up on personality and vibe, and has a passion for helping you express yourself in your work. She has a intuitive sense of who people are and she has the ability to pick up on small things that make all the difference on a website! She's fun and easy to be around! I was so comfortable telling her about my business and she was able to change my silly blah words into magic!”

-Andrea Beilner, Andrea Michelle Photography

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what happens after i purchase?

Once you submit your payment, you'll get an email confirmation and a welcome packet right away.

Your Welcome email will contain instructions to create your login to access the course materials, as well as instructions for accessing the Facebook Mastermind group right away. You’ll receive an email with your login information, and your bonuses and all 7 Modules will be waiting for you!

What do Current Students Say?

So glad you asked! Here's feedback from a few recent students...

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And who exactly is teaching this crazy-awesome course?

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Hey, I’m Margo, wellness copywriter and owner of Remedy Writing!

I’m a Massage Therapist who turned my experience in the wellness industry into a second career as a copywriter for wellness business owners like you.

I help massage therapists, health coaches and other small businesses launch authentic, profitable websites.

I started my business with wellness pros hiring me 1-on-1 to write their website copy for them. And while I loved the work I was doing (what can I say, I geek out on marketing copy!), I really wanted to share the knowledge of copywriting for the wellness industry with more people. Rather than just having clients hire me to hand them copy that was all ready to go, I wanted to empower dedicated people like you to apply my simple, proven system to your website to get your own phenomenal results.

I know not everyone can afford to hire a professional to write their website for them, so this course is lovingly created for the wellness business owner that’s just getting started online, or who’s ready to invest in overhauling their website themselves so that they come away from the project equipped with the skills to handle any future writing project, large or small.

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Who this course is for:

  • Wellness business newbies who are just starting out. If you're looking to book your first paying client and earn your first payday, Your Wellness Website Blueprint will get you there with your effective brand messaging online.

  • Seasoned business owners looking to boost their new client inquiries. The best part of this system is that it can be used to overhaul your existing copy, just as easily as it can write an entirely new website.

  • Busy business owners tired of the social media hustle! If you're working a 9-5, trying to pull together your wellness business on the side, or working in it full-time but swamped with other admin tasks, don’t worry! I won’t waste any of your time with vague theories - this course is all about doing the work, and getting it done as efficiently as possible so that you can spend the rest of your time doing the work you love! (Or maybe just sipping some bubbly to celebrate the launch, I won’t judge.

Who this course is NOT for:

  • Wellness Professionals looking for a get-rich-quick scheme. If you're hoping to buy this course and become a millionaire overnight, you're in for a rude awakening! Just like any other strategy, you're gonna have to put in some work to see the crazy-awesome results.

  • Wellness Business Owners who aren’t serious about growing their business online. If you’re perfectly happy with where your business is at right now, and aren’t looking for any growth or increase in clients anytime soon, then don’t join this course! Because if you do, you’ll be challenged and motivated every day to improve your business...

MONEY-BACK GUARANTEE

Your Wellness Website Blueprint turns my top-shelf wellness copywriting templates, techniques, and swipe copy into a rinse and repeat system that has worked for the private copywriting clients I have worked with one-on-one. I'm confident that if you implement the strategies in this course, you will see results.

However, if you’re not completely satisfied with Your Wellness Website Blueprint, just shoot my team an email within 7 days of the beginning of the course and we’ll issue you a full refund. Seriously. I’m that confident in the power of this system, and that you’ll love the results.

If you do request a refund, please be willing to provide evidence that you completed all of the homework up until the current module + that you made your best effort to implement everything you learned

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You've got questions.

I've got answers.

 
  • Will I be able to reach you throughout the course for personalized help?

Yes! I'll be popping into our private Facebook group a couple times a week as well as offering support in our group coaching calls (VIP level students) where you can submit any question that YOU personally have about the material within the course. I want to make sure you've got all the support you need for this course-- so I'll be with you every step of the way!

You'll also have access to peer feedback and support in the Facebook mastermind group :)

  • I’ve had my website for a while and get a few inquiries from it regularly. Will this course still benefit me?

Yes! My goal for this course is to teach you how to break past those “few inquiries” and truly launch your business out of the minor leagues with a concise, clear website message that brings regular client inquiries.

  • I’d like to get the most out of this course, but I work full-time and have kids to care for at home - am I even going to have time?

Don’t worry, you’re not alone! I wrote and launched my first website (Remedy Writing) with a baby, and work obligations to my freelance clients (I know, I was crazy!). It will require some time management work on your part, but what profitable system doesn’t require you to commit time to it?? Once you use the plan and timetable I’ve laid out in the course, even someone working through it part-time at a slower pace can see great results.

  • What format is this course in?

This course will be delivered in a combination of video and text. I host my courses in Teachable and the platform is really user-friendly, even if you’ve never taken an online course before!

  • Do you offer any refunds or guarantees with your course?

Your Wellness Website Blueprint turns my top-shelf wellness copywriting templates, techniques, and swipe copy into a plug and play system that works wonders for stale online marketing strategies in need of a refresh. I'm confident that if you actually implement the strategies in this course as instructed, you will see results.

However, if you’re not completely satisfied with Your Wellness Website Blueprint, just shoot my team an email within 30 days of the beginning of the course and we’ll issue you a full refund. Seriously. I’m that confident in the power of this system, and that you’ll love the results.

If you do request a refund, please be willing to provide evidence that you completed all of the homework up until the current module + that you made your best effort to implement everything you learned.

  • I notice you didn’t mention [insert vague marketing theory here] in your modules outline...??

Nope. Just let go of your FOMO (Fear of Missing Out) for your business. Stop spreading yourself too thin trying every marketing technique in the book for five minutes, only to toss it out before you’ve tested it to move onto the next thing. This course will help you buckle down, apply a system that works, create an execution plan, and celebrate your successful launch.

  • How long will I have access to this course?

You will have lifetime access to this course + all the worksheets and bonuses included with your purchase. Feel free to peruse them at your leisure and come back to them any time you want!

"I wanted to tell you I really enjoyed your email course, so much so that I'm going to share it with some soon-to-be graduating massage students in their business class. I really appreciated the organization of the course, it really made it easy to follow. A lot of people default to high-level generalities about marketing in courses, when most people need "do this, don't do that" lists like you provided. Thanks again for the great course!"

-Scott Robison, LMP, Owner of Integration Bodywork

Enroll now AND FINALLY GROW THE WELLNESS BUSINESS OF YOUR DREAMS.

JOIN US IN THE COURSE TODAY:

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You've got three choices at this point...

1. You could hire a professional copywriter to write your whole site for you, to the tune of $1,200-$4,500 (ouch!)

2. You could just keep fumbling through the writing on your own, procrastinating and reading 50 blog posts to try to figure it out yourself

OR,

3. You could enroll in Your Wellness Website Blueprint and shed your doubts, hit publish, promote it right, and get new clients!

Ready to stop wasting hours trying to write your website copy on the fly, and learn to write your website from a copywriter who launches successful websites for wellness professionals every day?

 

Still have a burning question before you click “purchase”? Go ahead and email me at contact@margocarroll.com !